Compartir
value-based pricing,drive sales and boost your bottom line by creating, communicating and capturing customer value (en Inglés)
Mike Wilkinson
(Autor)
·
Harry Macdivitt
(Autor)
·
McGraw-Hill Companies
· Tapa Dura
value-based pricing,drive sales and boost your bottom line by creating, communicating and capturing customer value (en Inglés) - Macdivitt, Harry ; Wilkinson, Mike
$ 845.34
$ 1,690.68
Ahorras: $ 845.34
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Reino Unido
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Martes 18 de Junio y el
Miércoles 26 de Junio.
Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.
Reseña del libro "value-based pricing,drive sales and boost your bottom line by creating, communicating and capturing customer value (en Inglés)"
A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more--which is good news for you and your business. Even in today's global market--with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings--you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers' wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers--and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers--through marketing, selling, negotiation, and pricing--you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today's more intangible markets--such as consulting services or digital properties like e-books and music files--these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own value--and how to communicate it to others--everybody profits.
