Name: Transnational Marketing and Transnational Consumers (Springerbriefs in Business) (en Inglés)
Price: 1323.74 MXN
Availability: InStock
Author: Sirkeci Ibrahim
ISBN: 9783642367748

Envío gratis

portada Transnational Marketing and Transnational Consumers (Springerbriefs in Business) (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Sirkeci Ibrahim

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9783642367748

N° edición

2013th

Transnational Marketing and Transnational Consumers (Springerbriefs in Business) (en Inglés)

Sirkeci Ibrahim (Autor) · Springer · Tapa Blanda

Libro Físico

$ 1,323.74

$ 2,406.80

Ahorras: $ 1,083.06

45% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 02 de Julio y el Lunes 15 de Julio.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Transnational Marketing and Transnational Consumers (Springerbriefs in Business) (en Inglés)"

Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of Transnational Consumers and Transnational Mobile Consumers which take into account the increasing human mobility and its implications for marketing success. This book gives flesh to the ever popular shorthand "glocal" referring to strategies thinking globally but acting locally. This is the reality of current business environment where the norm is fast mobility of goods, services, finance, and consumers.Transnational Mobility of Consumers is of increasing importance for understanding transnational marketing.Prof. Ibrahim Sirkeci's new book, Transnational Marketing and Transnational Consumers, deals with this important issue in an excellent way. The book is highly recommendable for both academics and practitioners in International Marketing. Svend HollensenUniversity of Southern DenmarkAuthor of 'Global Marketing' (Pearson)