Name: Advertising Concept Book 3e: Think Now, Design Later (en Inglés)
Price: 473.61 MXN
Availability: InStock
Author: Barry Pete
ISBN: 9780500292679

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portada Advertising Concept Book 3e: Think Now, Design Later (en Inglés)

Formato

Libro Físico

Autor

Pete Barry

Editorial

Thames & Hudson

Idioma

Inglés

N° páginas

296

Encuadernación

Tapa Blanda

Dimensiones

23.9 x 19.8 x 3.3 cm

Peso

1.11 kg.

ISBN13

9780500292679

N° edición

0003

Categorías

Ilustración y arte comercial
Publicidad

Advertising Concept Book 3e: Think Now, Design Later (en Inglés)

Pete Barry (Autor) · Thames & Hudson · Tapa Blanda

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$ 473.61

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Advertising Concept Book 3e: Think Now, Design Later (en Inglés)"

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns--in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition--also reinforce the book's core lesson: that a great idea will last forever.