Name: Sustainable Advertising: How Advertising can Support a Better Future (en Inglés)
Price: 2357.96 MXN
Availability: InStock
Author: Matt Bourn
ISBN: 9781398613850

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portada Sustainable Advertising: How Advertising can Support a Better Future (en Inglés)

Formato

Libro Físico

Editorial

Kogan Page

Autor

Matt Bourn

Idioma

Inglés

N° páginas

296

Encuadernación

Tapa Dura

ISBN13

9781398613850

N° edición

Sustainable Advertising: How Advertising can Support a Better Future (en Inglés)

Matt Bourn (Autor) · Kogan Page · Tapa Dura

Libro Físico

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$ 4,287.20

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Sustainable Advertising: How Advertising can Support a Better Future (en Inglés)"

Transform your advertising practice by learning to harness the power of the industry to tackle the climate crisis. This is the book every advertising professional needs to lead the way to a sustainable future. Sustainable Advertising is designed to equip advertising and marketing services professionals with the tools and expertise they need to make their daily practices more sustainable whilst improving productivity and saving money. Covering every aspect of advertising, from how ads are made and the way they are distributed to the product, service and behaviour each ad promotes, this book lays out a way forward for the industry that will overcome the current problems faced. From the Director of Communications for the Advertising Association and Ad Net Zero Matt Bourn, this must-read guide sets out a clear 5-point action plan for the advertising industry and includes case studies and interviews with industry leaders including Cannes Lions, Havas, WPP and Mediacom. Learn from top examples of best practice in the industry and how to avoid greenwashing in this unmissable and practical manifesto for the future of advertising.