Name: Organizational Communication: Today'S Professional Life in Context (en Inglés)
Price: 2117.98 MXN
Availability: InStock
Author: Brewer, Edward C. ; Westerman, Jim
ISBN: 9780190683658

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portada Organizational Communication: Today'S Professional Life in Context (en Inglés)

Formato

Libro Físico

Autor

Edward C. Brewer

Jim Westerman

Editorial

Oxford University Press, USA

Idioma

Inglés

N° páginas

304

Encuadernación

Loose Leaf

Dimensiones

23.6 x 18.9 x 1.3 cm

Peso

0.62 kg.

ISBN13

9780190683658

N° edición

Categorías

Estudios de comunicación
Comunicación y presentación empresarial

Organizational Communication: Today'S Professional Life in Context (en Inglés)

Edward C. Brewer (Autor) · Jim Westerman (Autor) · Oxford University Press, USA · Loose Leaf

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Reseña del libro "Organizational Communication: Today'S Professional Life in Context (en Inglés)"

Filled with both classic and contemporary examples and a variety of engaging stories, Organizational Communication teaches students how to apply theory in diverse real-world contexts including government, small and family-run businesses, nonprofit organizations, and entrepreneurial ventures.This book presents the increasingly global and mediated nature of communication in organizations, resulting in a highly readable and engaging introduction to the field. KEY FEATURES* Case studies in every chapter bring organizational communication stories, dilemmas, and theories to life* A focus on organizational behavior is infused throughout the text to help students see the content from a business-management perspective* "Key Point" callouts appear in the margins throughout each chapter to focus students' attention on the most significant concepts * "Context Matters" sections at the end of each chapter show students how to apply concepts in context with plentiful real-world examples and scenarios* "The Hollywood Connection" end-of-chapter features help students apply chapter concepts to organizations depicted in popular films