Name: New Venture Creation: A Framework for Entrepreneurial Start-Ups (en Inglés)
Price: 404.52 MXN
Availability: InStock
Author: Burns Paul
ISBN: 9790001216012

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portada New Venture Creation: A Framework for Entrepreneurial Start-Ups (en Inglés)

Formato

Libro Físico

Editorial

Bloomsbury Academic

Autor

Burns Paul

Idioma

Inglés

N° páginas

568

Encuadernación

Tapa Blanda

ISBN13

9790001216012

N° edición

New Venture Creation: A Framework for Entrepreneurial Start-Ups (en Inglés)

Burns Paul (Autor) · Bloomsbury Academic · Tapa Blanda

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "New Venture Creation: A Framework for Entrepreneurial Start-Ups (en Inglés)"

Structured around the author's tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture. You will learn how organisations and entrepreneurs address issues via real life case insights and quotes, while fictional case studies are presented to explore how you might choose ways forward in your entrepreneurial journey. The popular and effective Workbook, which enables you to work through your thoughts and ideas on business development and construct a profile of your new venture, is now presented in a digital format. A new Digital links booklet directs to company websites and interviews with entrepreneurs, and these resources are designed so that they can be used concurrently with the book. This edition includes new material on the importance of anticipating new challenges and the need for re-strategizing and building resilience, while sustainability and diversity have been foregrounded in a re-examination of the case studies. New Venture Creation is the essential textbook for preparing for real-life entrepreneurial experience: accessible, practical and grounded in academic insight.