Name: Media Consumption and It's impact in Modern Advertising (en Inglés)
Price: 1095.42 MXN
Availability: InStock
Author: Espinoza, Melissa
ISBN: 9786202072229

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portada Media Consumption and It's impact in Modern Advertising (en Inglés)

Formato

Libro Físico

Autor

Melissa Espinoza

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.3 cm

Peso

0.09 kg.

ISBN13

9786202072229

Categorías

Marketing

Media Consumption and It's impact in Modern Advertising (en Inglés)

Melissa Espinoza (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Media Consumption and It's impact in Modern Advertising (en Inglés)"

Digital Marketing has become an essential tool for modern advertising agencies. Companies that do not consider this fact are in danger of becoming obsolete. Social media has taken center stage with millennials, offering advertisers viral growth opportunities. As such, media consumption habits are changing ever faster worldwide. In Ecuador, digital marketing is beginning to be taken seriously, yet it is still not occupying the optimal attention in order to capture the millennial market niche that surely exists. This study analyses the transition from traditional to digital marketing, with a case study analysis of Ecuador, a Latin American nation in the process of adopting these modern advertising tools. Furthermore, the research here describes the new concepts implemented in the industry and seeks to identify if digital marketing will replace traditional media any time soon. In order to analyze these topics, interviews with industry experts were conducted. As a result, it was found that digital marketing has not been used at a rate of maximization, instead the focus has continued to be on more traditional marketing strategies.