Name: Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies (en Inglés)
Price: 3413.52 MXN
Availability: InStock
Author: Cattaneo, Eleonora
ISBN: 9781398606746

Envío gratis

Formato

Libro Físico

Ilustrado por

Eleonora Cattaneo

Editorial

Kogan Page

Autor

Cattaneo, Eleonora

Idioma

Inglés

N° páginas

320

Encuadernación

Tapa Dura

Dimensiones

23.4 x 15.6 x 2.9 cm

Peso

0.68 kg.

ISBN13

9781398606746

N° edición

Categorías

Negocios internacionales
Marketing

Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies (en Inglés)

Eleonora Cattaneo (Ilustrado por) · Kogan Page · Tapa Dura

Libro Físico

$ 3,413.52

$ 5,689.20

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies (en Inglés)"

Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.Managing Luxury Brands offers comprehensive coverage of key and cutting-edge topics in luxury brand management. Examining the socio-cultural contexts of luxury and the ways in which prestige brands create meaning, it presents a framework for understanding, analysing and developing a modern luxury brand. Unlike many other texts, it also explores the environmental and social impact of luxury, sustainable luxury and the opportunities of new technological innovations including the metaverse, artificial intelligence and non-fungible tokens (NFTs).With case studies and examples from a range of brands including Ferrari, Balenciaga and Shang Xia, Managing Luxury Brands brings together insights from leading academics in the field from across the globe who draw on extensive consulting and industry experience. Supported by a range of features which include learning objectives, discussion questions and chapter summaries, accompanying online resources consist of lecture slides and video interviews with industry experts. This textbook is an invaluable resource for any student studying luxury brand management.