Name: Introduction to Electronic Commerce and Social Commerce (Springer Texts in Business and Economics) (en Inglés)
Price: 2382.60 MXN
Availability: InStock
Author: Efraim Turban; Judy Whiteside; David King; Jon Outland
ISBN: 9783319500904

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portada Introduction to Electronic Commerce and Social Commerce (Springer Texts in Business and Economics) (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Efraim Turban; Judy Whiteside; David King; Jon Outland

Año

2017

Idioma

Inglés

N° páginas

435

Encuadernación

Tapa Dura

ISBN13

9783319500904

N° edición

Categorías

Gestión del conocimiento empresarial

Introduction to Electronic Commerce and Social Commerce (Springer Texts in Business and Economics) (en Inglés)

Efraim Turban; Judy Whiteside; David King; Jon Outland (Autor) · Springer · Tapa Dura

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Reseña del libro "Introduction to Electronic Commerce and Social Commerce (Springer Texts in Business and Economics) (en Inglés)"

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.