Name: Internationalisation of Singapore F&B Companies: Critical Success Factors and Challenges (en Inglés)
Price: 1785.67 MXN
Availability: InStock
Author: Mok, James
ISBN: 9781543773194

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portada Internationalisation of Singapore F&B Companies: Critical Success Factors and Challenges (en Inglés)

Formato

Libro Físico

Autor

James Mok

Editorial

Partridge Publishing Singapore

Idioma

Inglés

N° páginas

258

Encuadernación

Tapa Blanda

Dimensiones

27.9 x 21.6 x 1.7 cm

Peso

0.83 kg.

ISBN13

9781543773194

Categorías

Guías de hoteles y alojamientos turísticos

Internationalisation of Singapore F&B Companies: Critical Success Factors and Challenges (en Inglés)

James Mok (Autor) · Partridge Publishing Singapore · Tapa Blanda

Libro Físico

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Internationalisation of Singapore F&B Companies: Critical Success Factors and Challenges (en Inglés)"

Singapore F&B companies must venture beyond Singapore for greener pastures. Venturing overseas can be successful for many, while others have failed. The key questions are the following: 1. What are the critical success factors? 2. What are the struggles? 3. Is internationalisation the same process for all companies? 4. What capabilities and competencies must the company possess to succeed internationally? 5. What are the internationalisation strategies to be successful? The book is based on a multiple-case study of the internationalisation of thirty Singapore food service companies. These Singaporean companies were categorised in the stages of internationalisation as aspirants, actives, and achievers. To strengthen external validity and data triangulation, the study included eleven industry experts, termed as advisers, and seven international purchasers of the Singapore F&B brands called acquirers. _______________________________________________ James Mok has written a must-read book for any F&B business considering international franchising, in particular throughout Asia. The thirty cases studies were well chosen to illustrate the complexity, challenges and pitfalls Asian F&B businesses face when introducing a foreign foodservice concept to overseas markets. This book also serves as highly useful guide for Asia-based F&B businesses to compete successfully internationally (Dr Stephen Choo).