Name: International Marketing Management (en Inglés)
Price: 982.44 MXN
Availability: InStock
Author: Mario Glowik; Slawomir Smyczek
ISBN: 9783486597493

Envío gratis

portada International Marketing Management (en Inglés)

Formato

Libro Físico

Editorial

Oldenbourg Wissenschaftsverlag

Autor

Mario Glowik; Slawomir Smyczek

Año

2011

Idioma

Inglés

N° páginas

325

Encuadernación

Tapa Dura

ISBN13

9783486597493

Categorías

Técnicas de gestión empresarial

International Marketing Management (en Inglés)

Mario Glowik; Slawomir Smyczek (Autor) · Oldenbourg Wissenschaftsverlag · Tapa Dura

Libro Nuevo

$ 982.44

$ 1,786.26

Ahorras: $ 803.82

45% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 10 de Junio y el Viernes 21 de Junio.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "International Marketing Management (en Inglés)"

This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. True understanding of the customer requires efficient marketing research about the firm's international business environment. As discussed in the first chapters of the book, the firm's business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning and selecting its marketing strategies. The most efficient techniques of international market segmentation, targeting, and strategic competitive positioning are introduced. Furthermore, concepts of consumer loyalty programs and their implementation in diversified international markets are presented. An important part is dedicated to describing suitable mixes of marketing policies for firms operating in culturally heterogeneous international markets. Finally, forecasting changes in consumer behavior as a tool of planning international marketing activities is taken into consideration. Marketing control mechanisms that seek to increase efficiency of selected marketing activities further contribute to the valuable insights of this publication.