Name: Influence of Attitude on Mobile Banking Adoption (en Inglés)
Price: 1438.86 MXN
Availability: InStock
Author: Kejela, Abera Bekele
ISBN: 9786200482235

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portada Influence of Attitude on Mobile Banking Adoption (en Inglés)

Formato

Libro Físico

Autor

Abera Bekele Kejela

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

104

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.6 cm

Peso

0.16 kg.

ISBN13

9786200482235

Categorías

Técnicas de gestión empresarial

Influence of Attitude on Mobile Banking Adoption (en Inglés)

Abera Bekele Kejela (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Influence of Attitude on Mobile Banking Adoption (en Inglés)"

The aim of this study was to assess the influence of attitude on mobile banking adoption in Ethiopia: the case of Dashen and United banks in Addis Ababa. In so doing, factors influencing attitude toward mobile banking and the influence of attitude and its corresponding strength on intention to adopt mobile banking were assessed. To develop the models used for analysis, inputs from TAM, ToT, trust and the concept of attitude strength was used. The results of the analysis indicate that the factors that influence attitude toward mobile banking are perceived usefulness, perceived ease of use and trust. Similarly, attitude toward success, attitude toward process/learning and attitude strength significantly influence intention to adopt mobile banking while attitude toward failure had an insignificant influence on intention. Based on the findings, the researcher forwarded recommendations to enhance mobile banking adoption. These are improving reliability, awareness creation, emphasize on making mobile banking easier and trustworthy, and creating a situation which necessitates the need to use mobile banking.