Name: How to win in key Account Management: Experiences of a Scarred kam (en Inglés)
Price: 603.09 MXN
Availability: InStock
Author: Lind, Jan
ISBN: 9789176994085

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portada How to win in key Account Management: Experiences of a Scarred kam (en Inglés)

Formato

Libro Físico

Autor

Jan Lind

Editorial

Books on Demand

Idioma

Inglés

N° páginas

238

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 x 1.3 cm

Peso

0.29 kg.

ISBN13

9789176994085

Categorías

Marketing

How to win in key Account Management: Experiences of a Scarred kam (en Inglés)

Jan Lind (Autor) · Books on Demand · Tapa Blanda

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$ 603.09

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "How to win in key Account Management: Experiences of a Scarred kam (en Inglés)"

There is a growing requirement for truly successful and effective Key Account Management (KAM) in the ever increasingly competitive global market. Increased digitalization requires improved personal communication to make a difference. Key account business is made between people. Stakes are high. The potential reward with a key account is tremendous while cost of people is considerable and the required time to get to success is getting shorter and shorter. This is not a theoretical book. It is all about how to do it in real life. Regardless if you are a beginner or if you are already experienced in the business, there are ideas and inspiration to pick up. The reader gets a lot of practical tips: How to analyze, plan and influence. How to work in teams, local and global. How and when to look at partnership. How to sell professionally and effectively. How to set pricing, negotiate and follow up. How to manage problems. How to use the right attitude. How to increase the probability to win in every step. Everything explained in a down to earth language, with a lot of examples and a twinkle in the eye. Whether you take the book from scratch and do everything in it, or use your current work methods and add or change what can be improved, it will help you in increasing the probability to win. And that is what it is all about.