Name: essential concepts of cross-cultural management (en Inglés)
Price: 431.08 MXN
Availability: InStock
Author: Beer, Lawrence A.
ISBN: 9781606493892

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portada essential concepts of cross-cultural management (en Inglés)

Formato

Libro Físico

Autor

Lawrence A. Beer

Editorial

Business Expert Press

Idioma

Inglés

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.1 cm

Peso

0.27 kg.

ISBN

1606493892

ISBN13

9781606493892

Categorías

Negocios internacionales
Técnicas de gestión empresarial

essential concepts of cross-cultural management (en Inglés)

Lawrence A. Beer (Autor) · Business Expert Press · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "essential concepts of cross-cultural management (en Inglés)"

You may recognize the statement on the back cover of so many textbooks concerning the global environment of commerce-"to help you understand and appreciate the economic, political, and technological context in which international business operates." But this defined approach is tantamount to placing three wheels on a car and expecting it to drive smoothly. It cannot be operated without the balance that a fourth one provides, and that required wheel is culture. The author believes, in this modern era of globalization, managers venturing forth to engage alien societies must be armed with cross-cultural skills that go above and beyond the instructions of how to kiss, bow, or shake hands. This book provides a more concise, simple, and practical approach that cuts through the complicated cultural matrix. This book is divided into three sections. The first section explains how culture acts as the prime driver of our life-the filter of our senses and the guide of our values, hence the measurement barometer upon which all our decisions and behavior are constructed; the second section examines how cross-cultural determinants should function as a worthwhile tool in cross-cultural engagement proposing a two-step concentration; and the final section offers the practical application of specific techniques that will help you navigate the cross-cultural milieu and become a cultural detective.