Name: Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies Into the Digital Age (en Inglés)
Price: 706.60 MXN
Availability: InStock
Author: Petkova, Iva
ISBN: 9783030080792

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portada Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies Into the Digital Age (en Inglés)

Formato

Libro Físico

Autor

Iva Petkova

Editorial

Palgrave MacMillan

Idioma

Inglés

N° páginas

188

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 x 1.1 cm

Peso

0.25 kg.

ISBN13

9783030080792

Categorías

Comunidades religiosas
Sociología
Antropología

Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies Into the Digital Age (en Inglés)

Iva Petkova (Autor) · Palgrave MacMillan · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies Into the Digital Age (en Inglés)"

Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence. In so doing, she reflects upon a longstanding question in the sociology of organizations and neo-institutional theory: How do institutionalized organizations in creative industries resolve the inherent conflict between art and commerce, particularly in a changing institutional environment? Engineering Legitimacy outlines the processes through which e-commerce and social commerce companies in fashion disturb and reconstruct the industry, crosscutting their technical field of expertise and looking to legitimize their innovative practice in the institutionally elaborated field of fashion. Through an analysis of the emerging culture of innovation collectively created by start-up outsider disruptors, this book contemplates how fashion-technology companies transform their moral narratives into acceptable commercial practice, legitimating a model of profound institutional change over the digital operations of fashion companies.