Name: Digital Business and E-Commerce Management (en Inglés)
Price: 1349.05 MXN
Availability: InStock
Author: Dave Chaffey; Tanya Hemphill; David Edmundson-Bird
ISBN: 9781292193335

Envío gratis

portada Digital Business and E-Commerce Management (en Inglés)

Formato

Libro Físico

Editorial

Pearson

Autor

Dave Chaffey; Tanya Hemphill; David Edmundson-Bird

Año

2019

Idioma

Inglés

N° páginas

680

Encuadernación

Tapa Blanda

ISBN13

9781292193335

N° edición

Digital Business and E-Commerce Management (en Inglés)

Dave Chaffey; Tanya Hemphill; David Edmundson-Bird (Autor) · Pearson · Tapa Blanda

Libro Nuevo

$ 1,349.05

$ 2,248.42

Ahorras: $ 899.37

40% descuento

Envío normal

Origen: España (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 20 de Mayo y el Martes 28 de Mayo.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Digital Business and E-Commerce Management (en Inglés)"

· Which strategies and tactics are needed to develop and implement a Digital Business?· How do we work out where to put our investment?· What are the things that have to happen in an organisation to make a Digital Business successful?· How should businesses select the best digital technology, media and insight sources to compete? This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of: · A structured approach to review, plan and implement a digital business strategy for all types of organisation· The latest on digital marketing techniques in SEO, social media comms and content marketing· All new case studies providing examples of organisations and their experiences of digital business and e-commerce· A brand new chapter introducing the concepts of digital business transformation and growth hacking Whether you’re a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce Management is the essential text to help you understand and apply the concepts of ‘Digital’, strategy and implementation.