Name: Children in Hospitality and Tourism: Marketing and Managing Experiences (en Inglés)
Price: 1268.64 MXN
Availability: InStock
Author: Séraphin, Hugues ; Gowreesunkar, Vanessa
ISBN: 9783110644586

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portada Children in Hospitality and Tourism: Marketing and Managing Experiences (en Inglés)

Formato

Libro Físico

Editorial

Walter de Gruyter

Autor

Séraphin, Hugues ; Gowreesunkar, Vanessa

Año

2020

Idioma

Inglés

N° páginas

189

Encuadernación

Tapa Dura

Dimensiones

24.4 x 17.3 x 1.8 cm

Peso

0.52 kg.

ISBN13

9783110644586

Categorías

Hosteleria

Children in Hospitality and Tourism: Marketing and Managing Experiences (en Inglés)

Séraphin, Hugues ; Gowreesunkar, Vanessa (Autor) · Walter de Gruyter · Tapa Dura

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Reseña del libro "Children in Hospitality and Tourism: Marketing and Managing Experiences (en Inglés)"

This book works to fill a serious gap in tourism and hospitality research - children as future consumers. For decades, researchers and industry practitioners alike have overlooked and undervalued the significance of children's perspectives and their influence as decision-makers. However, the United Nations Convention on the Rights of the Child (1989) emphasizes that children have the right to participate in matters that affect them. With this in mind, the contributors to this edited collection draw attention to children as thinkers, actors and transformers of the future of the tourism and hospitality industry. Through a mix of conceptual and empirical chapters, the book collectively supports an overarching theme: the empowerment of children as present and future consumers should be a core component of any sustainable tourism initiative. Towards this goal, the chapters herein represent internationally diverse perspectives and offer a number of innovative recommendations to the industry's practitioners.