Name: Adoption of Electronic Customer Relationship Management (en Inglés)
Price: 994.45 MXN
Availability: InStock
Author: Tebourbi, Sameh ; Khemakhem, Romdhane
ISBN: 9786203200713

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portada Adoption of Electronic Customer Relationship Management (en Inglés)

Formato

Libro Físico

Autor

Sameh Tebourbi

Romdhane Khemakhem

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.4 cm

Peso

0.11 kg.

ISBN13

9786203200713

Categorías

Técnicas de gestión empresarial

Adoption of Electronic Customer Relationship Management (en Inglés)

Sameh Tebourbi (Autor) · Romdhane Khemakhem (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Adoption of Electronic Customer Relationship Management (en Inglés)"

This book was devoted to the literature review on the concept of innovation and its adoption. Our conclusion was that the adoption process is different from the diffusion process, and aims to identify the determinants of the business-customer relationship. This relationship is obviously important for the successful implementation of a technological innovation such as e-CRM system. In this book is extracted the dimensionality of relationship quality to fully understand the impact of e-CRM system adoption factors on relationship quality. We have chosen the emotional dimensions for the understanding of the customer relationship "which highlights the essential role of relationship marketing". The quality of the business relationship is a multidimensional concept which is based on satisfaction, trust and commitment.