Name: Word Association Thematic Analysis: A Social Media Text Exploration Strategy (en Inglés)
SKU: 57051115
Price: 1177.44 MXN
Availability: InStock
Author: Thelwall, Michael
ISBN: 9783031011962

portada Word Association Thematic Analysis: A Social Media Text Exploration Strategy (en Inglés)

Word Association Thematic Analysis: A Social Media Text Exploration Strategy (en Inglés)

Formato

Libro Físico

Autor

Michael Thelwall

Editorial

Springer

Idioma

Inglés

N° páginas

111

Encuadernación

Tapa Blanda

Dimensiones

23.5x19.1x0.7 cm

Peso

0.24 kg.

ISBN13

9783031011962

N° edición

Categorías

Redes y comunicaciones informáticas

Word Association Thematic Analysis: A Social Media Text Exploration Strategy (en Inglés)

Michael Thelwall (Autor) · Springer · Tapa Blanda

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Reseña del libro "Word Association Thematic Analysis: A Social Media Text Exploration Strategy (en Inglés)"

Many research projects involve analyzing sets of texts from the social web or elsewhere to get insights into issues, opinions, interests, news discussions, or communication styles. For example, many studies have investigated reactions to Covid-19 social distancing restrictions, conspiracy theories, and anti-vaccine sentiment on social media. This book describes word association thematic analysis, a mixed methods strategy to identify themes within a collection of social web or other texts. It identifies these themes in the differences between subsets of the texts, including female vs. male vs. nonbinary, older vs. newer, country A vs. country B, positive vs. negative sentiment, high scoring vs. low scoring, or subtopic A vs. subtopic B. It can also be used to identify the differences between a topic-focused collection of texts and a reference collection. The method starts by automatically finding words that are statistically significantly more common in one subset than another, thenidentifies the context of these words and groups them into themes. It is supported by the free Windows-based software Mozdeh for data collection or importing and for the quantitative analysis stages. This book explains the word association thematic analysis method, with examples, and gives practical advice for using it. It is primarily intended for social media researchers and students, although the method is applicable to any collection of short texts.