Name: we first
Price: 386.79 MXN
Availability: InStock
Author: simon mainwaring
ISBN: 9780230110267

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América

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Formato

Libro Físico

Autor

simon mainwaring

Año

2011

N° páginas

256

ISBN

0230110266

ISBN13

9780230110267

we first

Simon Mainwaring (Autor) · · Libro Físico

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Reseña del libro "we first"

A social media expert with global experience with many of the world ` s biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies.