Name: Visualising Business Transformation: Pictures, Diagrams and the Pursuit of Shared Meaning (en Inglés)
SKU: 52360307
Price: 1190.30 MXN
Availability: InStock
Author: Jonathan Whelan; Stephen Whitla
ISBN: 9781138308244

portada Visualising Business Transformation: Pictures, Diagrams and the Pursuit of Shared Meaning (en Inglés)

Visualising Business Transformation: Pictures, Diagrams and the Pursuit of Shared Meaning (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Jonathan Whelan; Stephen Whitla

Año

2020

Idioma

Inglés

N° páginas

234

Encuadernación

Tapa Dura

ISBN13

9781138308244

N° edición

Categorías

Gestión de investigación y desarrollo

Visualising Business Transformation: Pictures, Diagrams and the Pursuit of Shared Meaning (en Inglés)

Jonathan Whelan; Stephen Whitla (Autor) · Routledge · Tapa Dura

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Reseña del libro "Visualising Business Transformation: Pictures, Diagrams and the Pursuit of Shared Meaning (en Inglés)"

Business transformation typically involves a wide range of visualisation techniques, from the templates and diagrams used by managers to make better strategic choices, to the experience maps used by designers to understand customer needs, the technical models used by architects to propose possible solutions, and the pictorial representations used by change managers to engage stakeholder groups in dialogue. Up until now these approaches have always been dealt with in isolation, in the literature as well as in practice. This is surprising, because although they can look very different, and tend to be produced by distinct groups of people, they are all modelling different aspects of the same thing. Visualising Business Transformation draws them together for the first time into a coherent whole, so that readers from any background can expand their repertoire and understand the context and rationale for each technique across the transformation lifecycle. The book will appeal to a broad spectrum of readers involved in change, whether that is by creating change models themselves (strategists, architects, designers, engineers, business analysts, developers, illustrators, graphic facilitators, etc.), interpreting and using them (sponsors, business change managers, portfolio/programme/project managers, communicators, change champions, etc.), or supporting those involved in change indirectly (trainers, coaches, mentors, higher education establishments and professional training facilities).