Name: Visual Public Relations: Strategic Communication Beyond Text (Routledge new Directions in pr & Communication Research) (en Inglés)
Price: 810.44 MXN
Availability: InStock
Author: Simon Collister (Editor), Sarah Roberts-Bowman (Editor)
ISBN: 9780367666897

Envío gratis

portada Visual Public Relations: Strategic Communication Beyond Text (Routledge new Directions in pr & Communication Research) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Simon Collister (Editor), Sarah Roberts-Bowman (Editor)

Idioma

Inglés

N° páginas

218

Encuadernación

Tapa Blanda

ISBN13

9780367666897

N° edición

Visual Public Relations: Strategic Communication Beyond Text (Routledge new Directions in pr & Communication Research) (en Inglés)

Simon Collister (Editor), Sarah Roberts-Bowman (Editor) (Autor) · Routledge · Tapa Blanda

Libro Nuevo

$ 810.44

$ 1,473.52

Ahorras: $ 663.09

45% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 01 de Julio y el Martes 16 de Julio.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Visual Public Relations: Strategic Communication Beyond Text (Routledge new Directions in pr & Communication Research) (en Inglés)"

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations.Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.