Name: Turning Cyberpower into Idea Power: The Role of Social Media in US Strategic Communications (en Inglés)
SKU: 59792556
Price: 475.31 MXN
Availability: InStock
Author: Cole, Kaci
ISBN: 9781288294442

portada Turning Cyberpower into Idea Power: The Role of Social Media in US Strategic Communications (en Inglés)

Turning Cyberpower into Idea Power: The Role of Social Media in US Strategic Communications (en Inglés)

Formato

Libro Físico

Autor

Kaci Cole

Editorial

Biblioscholar

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

24.6x18.9x0.5 cm

Peso

0.18 kg.

ISBN13

9781288294442

Categorías

Educación

Turning Cyberpower into Idea Power: The Role of Social Media in US Strategic Communications (en Inglés)

Kaci Cole (Autor) · Biblioscholar · Tapa Blanda

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Reseña del libro "Turning Cyberpower into Idea Power: The Role of Social Media in US Strategic Communications (en Inglés)"

The United States is currently engaged in a struggle to counter the effects of violent extremist ideology. Heavy use of the military component of national power eliminated the immediate danger but also validated the threat ideology. Initial US actions failed to address the underlying causes and some argue increased the pool of individuals susceptible to violent extremist ideology. Strategic communications supports other national instruments of power in this struggle but can also attack the underlying ideology. The US communicates with multiple audiences through various forms of media both traditional and emerging. Social media may present an opportunity for US strategic communications efforts to reach an expanding audience, from which violent extremists are also trying to recruit. Like any other instrument effective use of social media requires a thorough understanding of the capabilities and limitations. Determining the role of social media in the overall US strategic communications efforts requires identifying methods to use and assess the effects of the medium.