Name: Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market (en Inglés)
SKU: 3109771
Price: 1009.09 MXN
Availability: InStock
Author: Clarke, Sally H.
ISBN: 9780521120388

portada Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market (en Inglés)

Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market (en Inglés)

Formato

Libro Físico

Autor

Sally H. Clarke

Editorial

Cambridge University Press

Año

2009

Idioma

Inglés

N° páginas

316

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.8 cm

Peso

0.46 kg.

ISBN

9780521120388

ISBN13

9780521120388

N° edición

Categorías

Estados unidos de américa
Siglo xx, c. 1900-c. 1999
Historia de américa

Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market (en Inglés)

Sally H. Clarke (Autor) · Cambridge University Press · Tapa Blanda

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Reseña del libro "Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market (en Inglés)"

Trust and Power argues that corporations have faced conflicts with the very consumers whose loyalty they sought. The book provides novel insights into the dialogue between modern corporations and consumers by examining automobiles during the 20th century. In the new market at the turn of the century, automakers produced defective cars, and consumers faced risks of physical injuries as well as financial losses. By the 1920s automobiles were sold in a mass market where state agencies intervened to monitor, however imperfectly, product quality and fair pricing mechanisms. After 1945, the market matured as most U.S. families came to rely on auto transport. Automakers sold a product suited to the unequal distribution of income. Again, the state intervened to regulate relations between buyers and sellers in terms of who had access to credit, and thus the ability to purchase expensive durables like automobiles.