Name: transformations in french business: political, economic, and cultural changes from 1981 to 1987 (en Inglés)
SKU: 19438130
Price: 1902.47 MXN
Availability: InStock
Author: Frommer, Judith ; McCormick, Janice ; Frommer, Judith
ISBN: 9780899303871

portada transformations in french business: political, economic, and cultural changes from 1981 to 1987 (en Inglés)

transformations in french business: political, economic, and cultural changes from 1981 to 1987 (en Inglés)

Formato

Libro Físico

Ilustrado por

Otro

Editorial

Autor

Frommer, Judith ; McCormick, Janice ; Frommer, Judith

Año

1989

Idioma

Inglés

N° páginas

207

Encuadernación

Tapa Dura

Dimensiones

23.4x15.6x1.3 cm

Peso

0.48 kg.

ISBN

0899303870

ISBN13

9780899303871

Categorías

Economía del desarrollo y economías emergentes

transformations in french business: political, economic, and cultural changes from 1981 to 1987 (en Inglés)

Judith Frommer (Ilustrado por, Otro) · Janice McCormick (Ilustrado por) · Quorum Paperback · Tapa Dura

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Reseña del libro "transformations in french business: political, economic, and cultural changes from 1981 to 1987 (en Inglés)"

Written by a distinguished group of French business leaders, scholars, and government experts, this volume examines the recent watershed period in which the French government loosened state controls and put a further emphasis on market forces. The book is unique in that it presents in accessible accessible a clear view of France's new business sense and the evolution that has taken place since Mitterrand came to power in 1981--from the perspective of key players in the French economy themselves. The contributors analyze the political, economic, and cultural upheaval of the past decade; its effect on the way the French think about and conduct business; and the new concerns and priorities of French business leaders.The contributors deal with all aspects of French business life, addressing such diverse topics as: France's image in the United States, French trade relations with the United States and with the Third World, new economic policies and their impact, the privatization of banks and large industrial concerns, the influence of the business press, corporate relations, French advertising style, marketing luxury goods, the problem of trade unionism, the role of women in French business, investment patterns, and the general liberalization of the economy. They show that along with the legislative reforms of recent years, a fundamental change in French society has occurred. A new admiration for entrepreneurship, a relaxation of negative views of capitalism, and an increased emphasis on marketing abroad have all contributed to a new business climate in France. The American businessperson must be aware of this if he or she is to successfully do business in France or with the French. By clearly outlining the major developments that have acted to transform French business in recent years, this book provides the basis for that awareness.