Tradeshow Superheroes and Exhibiting Zombies: 66 Lists Making the Most of Your Tradeshow Marketing (en Inglés)
Reseña del libro "Tradeshow Superheroes and Exhibiting Zombies: 66 Lists Making the Most of Your Tradeshow Marketing (en Inglés)"
Are you a Tradeshow SUPERHERO? Or are you an Exhibiting ZOMBIE? Tradeshow marketing can be one of the most profitable and fun marketing channels a company can engage in (the SUPERHERO side). It can also be one of the most frustrating and expensive (the ZOMBIE side). TradeshowGuy Tim Patterson started his TradeshowGuy Blog in December of 2008, and has been blogging about events and tradeshow marketing every since. The most-read posts are lists. After all, lists are easy to read and they explain things in an orderly method. 66 Lists Making the Most of Your Tradeshow Marketing With dozens and dozens of lists published in nearly a decade, Tim decided it was time to compile a book of lists. These have been reviewed, revised and updated when necessary. Topics include budgeting, buying an exhibit, pre-show marketing, what to do during a show, lead generation, post-show follow-up, the whys and hows of tradeshow marketing, and several lists of just FUN stuff that surround a tradeshow, including the top ten superheroes you'll see at a tradeshow. And of course, a couple of zombie lists for good measure! What do industry colleagues say about Tim and his latest book? "I dare you to implement 10% of Tim's suggestions and NOT have your best show ever! I List-o-pedia of everything to consider when you exhibit, from airfare to zombies." - Andy Saks, Spark Presentations "'Tradeshow Superheroes and Exhibiting Zombies' is a comprehensive collection of tradeshow wisdom. Even the most experienced tradeshow veteran will find hints, tips and tricks for saving money and improving your tradeshow results." - Anders Boulanger, The Infotainer "If you are going to refer to yourself as the 'TradeshowGuy' on Social Media, you damn well better be...that guy! Well, as someone who has produced tradeshows for almost thirty years, I can state unequivocally that Tim Patterson IS. His knowledge of tradeshow strategy and logistics is unparalleled. And his generosity over the years in sharing his expertise has benefitted the industry enormously. I am honored to have him as a business association and able to call him friend." - Ken Newman, President/CEO, Magnet Productions What are you waiting for? Don your cape and get your superhero powers going now!
