Name: The Techlash and Tech Crisis Communication (en Inglés)
SKU: 54108668
Price: 815.38 MXN
Availability: InStock
Author: Weiss-Blatt, Nirit
ISBN: 9781800430884

portada The Techlash and Tech Crisis Communication (en Inglés)

The Techlash and Tech Crisis Communication (en Inglés)

Formato

Libro Físico

Autor

Nirit Weiss-Blatt

Editorial

Emerald Publishing Limited

Año

2022

Idioma

Inglés

N° páginas

208

Encuadernación

Tapa Blanda

Dimensiones

22.6x15x1.6 cm

Peso

0.28 kg.

ISBN13

9781800430884

Categorías

Estudios de comunicación
Comunicación y presentación empresarial
Relaciones públicas

The Techlash and Tech Crisis Communication (en Inglés)

Nirit Weiss-Blatt (Autor) · Emerald Publishing Limited · Tapa Blanda

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Reseña del libro "The Techlash and Tech Crisis Communication (en Inglés)"

Over the years, tech companies were accustomed to cheerleading coverage of product launches, but in recent years the long tech-press honeymoon ended. It was replaced by a new era of mounting criticism focusing on tech's negative impact on society. This emerging tech backlash is a story of pendulum swings between tech-utopianism and tech-dystopianism. When and why did media coverage shift to corporate misdeeds, and how did tech companies respond? The Techlash and Tech Crisis Communication provides an in-depth analysis of the evolution of tech journalism and reveals the "inside story" of the Techlash. Furthermore, it shows how Big Tech companies defend themselves from scrutiny by attempting to reduce their responsibility. From employee activism to political pushback, the ramifications are growing. Until now, the interplay between tech journalism and tech PR has been underexplored. Through analysis of both tech media and corporate crisis response, The Techlash and Tech Crisis Communication examines the roots and characteristics of the Techlash. Insightful observations by tech journalists and tech PR professionals are added to the research data, illuminating the profound changes in the power dynamics between the media and the tech giants they cover. Nirit Weiss-Blatt explores theoretical and practical implications for both tech enthusiasts and critics.