Reseña del libro "the smartphone wallet (en Inglés)"
-- Do you use a mobile phone? -- Do you use credit cards or debit cards? If so, you need to know that a revolution has started that will impact you sooner than you think, and this book will tell you - the consumer - what you need to know now. The reality is that a torrent of advertising and promotional marketing is heading your way to try to convince you to use new services on your SmartPhone at retail stores. Perhaps you have already seen some, or signed up for some. These new services may seem novel, but this revolution is far more significant than that. At stake is the future of the credit card system that moves over $11 Trillion per year from consumers to retailers. Some of the largest companies in the world think this system should change, starting now. Other, equally large companies think everything should stay the same. These two sides are already lining up on a battlefield, with you standing in the middle. And, if you are not careful, the first casualty will be your privacy. Find out what is happening, how it may effect you, and what you can do about it. Read The SmartPhone Wallet - Understanding the Disruption Ahead. PRAISE FOR THE SMARTPHONE WALLET: "David Schropfer's consumer-focused look at the emergence of mobile payments is unique and refreshing. At Morris Advisors, we believe the keys to the mobile commerce kingdom are not in the hands of banks or wireless carriers. Consumers and merchants are ultimately the most critical stakeholders. Mr. Schropfer clearly articulates for us the consumer value proposition for mobile payments. I particularly enjoyed his thought provoking description of how wireless carriers could potentially deliver enhanced value for consumers while bypassing some of the incumbent payments industry players. A great read." Andrew B. Morris CEO & Founder, Morris Advisors, Inc. Chair, Alternative Payments Committee, National Retail Federation's Mobile Retailing Initiative "The SmartPhone Wallet was a great read. The writing style made it an easy read. The content and perspective gave some very valuable insight into future trends of mobile payments. I can't wait for the next book in this series." -Meg Collin Global Telecom Procurement and Sourcing Expert "You're bombarded with information about mobile financial services that either expect you to know it all or treat you like a child. In other words, if you are like most of us then The SmartPhone Wallet is a book for you. The book will take you through the basics of payments, mobile networks, the intersection where they meet, and what this convergence can mean to you. A light yet substantive read, in the Scientific American style, will educate you enough so that you can draw your own conclusions and make your own decisions about the soon-to-be-offered products and services. Learn the history, the present, the trends; what is important and what is not. Know the risks, the costs, the business side and the technical side - enough to benefit you and help others to make the right decisions." -Mirek Kula Co-Founder and CEO, REC-ORDER, LLC "Just as credit and debit cards have largely displaced cash and checks, mobile wallets will surely displace physical payment tenders. The adoption of mobile wallets will be driven by consumer convenience and value. In "The Smartphone Wallet" David Schropfer outlines the background and evolving shifts in technology, financial services, and consumer preferences that converge to provide the mobile wallet, the next generation of electronic payments. This is a good read for anyone in the payments ecosystem." -Anand Goel Optimized Payments Consulting
