Name: The Simplicity Playbook for Innovators: Creating Lovable Experiences in a Complicated World (en Inglés)
SKU: 53586707
Price: 315.65 MXN
Availability: InStock
Author: Møller, Jin Kang
ISBN: 9789814893268

portada The Simplicity Playbook for Innovators: Creating Lovable Experiences in a Complicated World (en Inglés)

The Simplicity Playbook for Innovators: Creating Lovable Experiences in a Complicated World (en Inglés)

Formato

Libro Físico

Autor

Jin Kang Møller

Editorial

Marshall Cavendish International (Asia)

Año

2021

Idioma

Inglés

N° páginas

216

Encuadernación

Tapa Blanda

Dimensiones

21.8x12.4x1.5 cm

Peso

0.29 kg.

ISBN13

9789814893268

Categorías

Toma de decisiones en la gestión de empresas

The Simplicity Playbook for Innovators: Creating Lovable Experiences in a Complicated World (en Inglés)

Jin Kang Møller (Autor) · Marshall Cavendish International (Asia) · Tapa Blanda

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Reseña del libro "The Simplicity Playbook for Innovators: Creating Lovable Experiences in a Complicated World (en Inglés)"

The most complicated skill is to be simple Simplicity is a hard thing. As the legendary Jony Ive, Apple's former Chief Design Officer, once said, the challenge is "to solve incredibly complex problems and make their resolution appear inevitable and incredibly simple." Today, as technology becomes more complex than we can process, how do we hold on to that precious thread of simplicity? How do we design products and systems that are human-centered? How do we put innovation back in our own hands, even as we drive radical digital transformation? The Simplicity Playbook for Innovators shows the way. It introduces five strategic shifts that will transform the way you look at your business - from customer research to product/service development. In each strategic shift, you will find a wealth of practical tools that have been applied and tested, particularly in legacy companies dealing with complex processes and systems. When we focus on simplicity instead of innovation-for-the-sake-of-innovation, customers love the experience. With this illuminating step-by-step guide, you will rediscover how to focus on what really matters for your business, and learn the methods to create experiences that win customers' hearts.