Name: The Routledge Companion to Marketing and Sustainability (Routledge Companions in Marketing, Advertising and Communication) (en Inglés)
SKU: 64206565
Price: 4369.30 MXN
Availability: InStock
Author: Peattie Ken,De Angelis Roberta,Koenig-Lewis Nicole
ISBN: 9781032535043

portada The Routledge Companion to Marketing and Sustainability (Routledge Companions in Marketing, Advertising and Communication) (en Inglés)

The Routledge Companion to Marketing and Sustainability (Routledge Companions in Marketing, Advertising and Communication) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Peattie Ken,De Angelis Roberta,Koenig-Lewis Nicole

Idioma

Inglés

N° páginas

442

Encuadernación

Tapa Dura

ISBN13

9781032535043

N° edición

The Routledge Companion to Marketing and Sustainability (Routledge Companions in Marketing, Advertising and Communication) (en Inglés)

Peattie Ken,De Angelis Roberta,Koenig-Lewis Nicole (Autor) · Routledge · Tapa Dura

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Reseña del libro "The Routledge Companion to Marketing and Sustainability (Routledge Companions in Marketing, Advertising and Communication) (en Inglés)"

This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a 'micro-marketing' approach considering how to market more sustainable goods and services, with a more critical perspective considering the implications of our marketing systems for the future of the planet and humankind. It also balances a traditional socio-economic perspective on marketing with a physical systems perspective considering how the consequences of our consumption and production systems play out over time and space.Bringing together a range of leading international experts from more than a dozen countries, this unique collection addresses both the environmental side of the sustainability agenda, through topics such as product development, packaging and circular economy initiatives, and its social side through topics such as fair trade marketing, bottom-of-the-pyramid initiatives and marketing ethics. A range of key market contexts are discussed including food, mobility, tourism, luxury consumption and sports along with important developments in the field around social marketing, sustainable lifestyles, new information technologies and the need for better marketing of sustainability.Exploring how marketing can meet the challenge of the transition towards a more sustainable economy and a fairer society, this unique volume will be welcomed by researchers, students and practitioners from a variety of fields including marketing, business ethics, sociology and environmental studies.