Name: The Language of Organizational Styling (en Inglés)
SKU: 51596919
Price: 2679.09 MXN
Availability: InStock
Author: Lionel Wee
ISBN: 9781107054806

portada The Language of Organizational Styling (en Inglés)

The Language of Organizational Styling (en Inglés)

Formato

Libro Físico

Editorial

Cambridge University Press

Autor

Lionel Wee

Año

2014

Idioma

Inglés

N° páginas

212

Encuadernación

Tapa Dura

ISBN13

9781107054806

Categorías

Sociolingüística

The Language of Organizational Styling (en Inglés)

Lionel Wee (Autor) · Cambridge University Press · Tapa Dura

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Reseña del libro "The Language of Organizational Styling (en Inglés)"

The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However, language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies.