Name: The Language of Advertising: Written Texts (en Inglés)
Price: 2582.68 MXN
Availability: InStock
Author: Goddard, Angela
ISBN: 9781138127975

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portada The Language of Advertising: Written Texts (en Inglés)

Formato

Libro Físico

Autor

Angela Goddard

Editorial

Routledge

Idioma

Inglés

N° páginas

144

Encuadernación

Tapa Dura

ISBN13

9781138127975

N° edición

Categorías

Lingüísticas
Estudios de comunicación
Publicidad

The Language of Advertising: Written Texts (en Inglés)

Angela Goddard (Autor) · Routledge · Tapa Dura

Libro Físico

$ 2,582.68

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "The Language of Advertising: Written Texts (en Inglés)"

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts. Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.The second edition has been substantially rewritten to incorporate recent developments in the field. Features include: * a range of new advertisements, from Orange to Young Person's Railcard* new material on internet advertising and its influence on paper texts* new material on advertising designed to be seen 'on the move'* new activities to support student-directed study* updated Further Reading sections and a list of URLs for students to visit.