Name: The Food Truck Phenomenon: Fueled by Social Media Buzz (en Inglés)
SKU: 62583672
Price: 976.87 MXN
Availability: InStock
Author: Ibrahim Noelle
ISBN: 9783659741913

portada The Food Truck Phenomenon: Fueled by Social Media Buzz (en Inglés)

The Food Truck Phenomenon: Fueled by Social Media Buzz (en Inglés)

Formato

Libro Físico

Editorial

Lap Lambert Academic Publishing

Autor

Ibrahim Noelle

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9783659741913

The Food Truck Phenomenon: Fueled by Social Media Buzz (en Inglés)

Ibrahim Noelle (Autor) · Lap Lambert Academic Publishing · Tapa Blanda

Libro Nuevo Importado

Envío: 23 a 28 días háb.

$ 1,628.11$ 976.87

-40%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 10 unidades

$ 976.87

¡Envío Gratis! Llega entre el 08 Oct y el 16 Oct a CUAUHTÉMOC, Ciudad de México. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "The Food Truck Phenomenon: Fueled by Social Media Buzz (en Inglés)"

With more jobs in the field of public relations, specialists must try even harder to differentiate their clients from others. This is true for the food and beverage genre as well. The biggest trend impacting food and beverage public relations is the exponential rise of social media. Mobile food trucks have emerged as a new industry that has taken full advantage of social media, establishing best practices that may be adopted by other industries. The rise of the food truck phenomenon parallels the rise of social media, and now "gourmet" food trucks have helped improve the reputation of the food truck industry as a whole. Social media outlets like Facebook, Twitter and Foursquare have led to innovations in promotion of clients through digital channels. With the advent of social media, public relations professionals are reaching new audiences through unique and exciting channels of communication. This study examines the origins of mobile eateries, the factors that have led to the rise of food trucks in the digital age, the new audiences food trucks are attracting and how the current wave of "gourmet" food trucks have helped improve the reputation of this entire dining genre.