Name: The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and use Corporate Functions to Increase Brand Awareness, Develop. Nurture Customer Loyalty and Drive Growth (en Inglés)
SKU: 1835018
Price: 571.36 MXN
Availability: InStock
Author: Judy Allen
ISBN: 9780470838488

Formato

Libro Físico

Editorial

John Wiley & Sons Ltd

Autor

Judy Allen

Año

2006

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Dura

Peso

ISBN

0470838485

ISBN13

9780470838488

N° edición

Categorías

The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and use Corporate Functions to Increase Brand Awareness, Develop. Nurture Customer Loyalty and Drive Growth (en Inglés)

Judy Allen (Autor) · John Wiley & Sons Ltd · Tapa Dura

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Reseña del libro "The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and use Corporate Functions to Increase Brand Awareness, Develop. Nurture Customer Loyalty and Drive Growth (en Inglés)"

An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce. Staged effectively, business functions can contribute to a company's success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company's image and put the company and its management in potentially high-risk situations if not handled carefully, professionally, and appropriately. Corporate boards and chief executives are now seeing how company scandals played out in the headlines can estrange customers, sink stock prices, and end careers in a matter of minutes. And many of the transgressions that have been made public have been linked to corporate events and business entertaining. The Executive's Guide to Corporate Events and Business Entertaining provides executives with all the information they need before they plan, host, sponsor, or attend corporate events. It gives rising and established executives the tools they need to move ahead with confidence in planning their next company function.