Name: The Environmental Capitalist: Making Billions by Saving the Planet (en Inglés)
SKU: 49365666
Price: 465.37 MXN
Availability: InStock
Author: Carl Hall
ISBN: 9781907794780

portada The Environmental Capitalist: Making Billions by Saving the Planet (en Inglés)

The Environmental Capitalist: Making Billions by Saving the Planet (en Inglés)

Formato

Libro Físico

Editorial

Lid Publishing

Autor

Carl Hall

Año

2015

Idioma

Inglés

N° páginas

192

Encuadernación

Tapa Dura

ISBN13

9781907794780

Categorías

Emprendimiento y emprendedores

The Environmental Capitalist: Making Billions by Saving the Planet (en Inglés)

Carl Hall (Autor) · Lid Publishing · Tapa Dura

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Reseña del libro "The Environmental Capitalist: Making Billions by Saving the Planet (en Inglés)"

The new environmental hero is the capitalist, the entrepreneur. Self-confessed environmental capitalist Carl Hall argues that we need changes on a large scale and the only system that can reliably deliver that is capitalism. A bad conscience or wanting to be "green" will never create scale. People will continue to say they want an environmental solution and then still pick the cheapest goods in the supermarket. We need to turn to self-interest and the invisible hand. Treating environmental questions as something that can be solved by appealing to people’s good nature is a red herring. In this controversial but inspiring book, Hall argues that capitalism is a system that can optimize anything we tell it to optimize, be it the most efficient refinery or the lowest-cost windmill. For companies that are serious about addressing the challenges the world is facing, there are great opportunities to turn bold actions into profits. As Hall says, "Sustainability is the biggest business opportunity in the history of the world!"