Name: The Communal Consumption Experience: Ritual, Exchange and the Business of Connection (en Inglés)
SKU: 64530101
Price: 2555.35 MXN
Availability: InStock
Author: Bauer Brittney C.,Mills Adam J.
ISBN: 9781041048886

portada The Communal Consumption Experience: Ritual, Exchange and the Business of Connection (en Inglés)

The Communal Consumption Experience: Ritual, Exchange and the Business of Connection (en Inglés)

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

Bauer Brittney C.,Mills Adam J.

Idioma

Inglés

N° páginas

Encuadernación

Tapa Dura

ISBN13

9781041048886

The Communal Consumption Experience: Ritual, Exchange and the Business of Connection (en Inglés)

Bauer Brittney C.,Mills Adam J. (Autor) · Routledge Chapman Hall · Tapa Dura

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Reseña del libro "The Communal Consumption Experience: Ritual, Exchange and the Business of Connection (en Inglés)"

This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect.Using communal wine consumption as a case study, this volume reveals how shared rituals -- from intimate gatherings to large-scale events -- drive economic and cultural trends. Topics include the role of social interaction in purchasing decisions, the balance of competition and collaboration in business, and the rise of digital platforms that reshape traditional consumption experiences.This book is essential for scholars, industry professionals, and anyone interested in marketing, consumer psychology, and experiential commerce as it offers a fresh perspective on the power of shared consumption in an evolving marketplace.The chapters in this book were originally published as a special issue of Journal of Wine Research.