Name: The Business of Fashion: Designing, Manufacturing, and Marketing - Bundle Book + Studio Access Card (en Inglés)
SKU: 53457559
Price: 1918.58 MXN
Availability: InStock
Author: Leslie Davis Burns; Kathy K. Mullet
ISBN: 9781501361005

portada The Business of Fashion: Designing, Manufacturing, and Marketing - Bundle Book + Studio Access Card (en Inglés)

The Business of Fashion: Designing, Manufacturing, and Marketing - Bundle Book + Studio Access Card (en Inglés)

Formato

Libro Físico

Editorial

Fairchild Books

Autor

Leslie Davis Burns; Kathy K. Mullet

Año

2020

Idioma

Inglés

N° páginas

272

Encuadernación

Tapa Blanda

ISBN13

9781501361005

N° edición

The Business of Fashion: Designing, Manufacturing, and Marketing - Bundle Book + Studio Access Card (en Inglés)

Leslie Davis Burns; Kathy K. Mullet (Autor) · Fairchild Books · Tapa Blanda

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Reseña del libro "The Business of Fashion: Designing, Manufacturing, and Marketing - Bundle Book + Studio Access Card (en Inglés)"

“No other book compares…This is the book students reference during their four years at university.” – Tara Konya, Southern New Hampshire University, USA Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain – from textiles to fashion brand production – as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice. New to this Edition · Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards · Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products · Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world · A new Careers Glossary listing job titles and descriptions found throughout the fashion industry The Business of Fashion STUDIO Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary