Name: The Brexit Referendum on Twitter: A Mixed-Method, Computational Analysis (Emerald Points) (en Inglés)
Price: 637.25 MXN
Availability: InStock
Author: Jingrong Tong; Landong Zuo
ISBN: 9781800432956

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portada The Brexit Referendum on Twitter: A Mixed-Method, Computational Analysis (Emerald Points) (en Inglés)

Formato

Libro Físico

Editorial

Emerald Publishing Limited

Autor

Jingrong Tong; Landong Zuo

Año

2021

Idioma

Inglés

N° páginas

112

Encuadernación

Tapa Dura

ISBN13

9781800432956

Categorías

Estudios de comunicación

The Brexit Referendum on Twitter: A Mixed-Method, Computational Analysis (Emerald Points) (en Inglés)

Jingrong Tong; Landong Zuo (Autor) · Emerald Publishing Limited · Tapa Dura

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Reseña del libro "The Brexit Referendum on Twitter: A Mixed-Method, Computational Analysis (Emerald Points) (en Inglés)"

This book explores Twitter communication about the 2016 Brexit referendum in the UK in the run-up to the event. The mixed-method, computational analysis of over twelve million tweets reveals how Twitter worked in shaping political discourse and its potential for fuelling populism in the month leading to the referendum. Our findings show while polarised public opinion was explicitly expressed, populist sentiments were mainstreamed into the debate about the referendum and widely spread on Twitter. Populist politicians, supported by pro-Brexit users, tactically used Twitter to promulgate their populist ideas. In contrast, despite their active use of Twitter, the Remain camp appeared to have misunderstood the mechanisms of Twitter for shaping political discourse. Twitter communication, in this case, showed dangerous potential for reflecting and reinforcing existing social tensions and divisions, being influenced or even manipulated by individuals and interest groups to serve their own interests. It is important to be well aware of this capacity of Twitter for the wellbeing of democracy, especially in the politically turbulent times since 2016 when the UK voted to leave the EU.