Name: The Accidental Marketer: Power Tools For People Who Find Themselves In Marketing Roles (en Inglés)
Price: 510.16 MXN
Availability: InStock
Author: Spitale, Tom ; Abbazia, Mary
ISBN: 9781118797419

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portada The Accidental Marketer: Power Tools For People Who Find Themselves In Marketing Roles (en Inglés)

Formato

Libro Físico

Autor

Tom Spitale

Mary Abbazia

Editorial

Wiley

Tema

Marketing, Sales

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Dura

Dimensiones

23.1 x 16.3 x 2.3 cm

Peso

0.41 kg.

ISBN

1118797418

ISBN13

9781118797419

Categorías

Marketing

The Accidental Marketer: Power Tools For People Who Find Themselves In Marketing Roles (en Inglés)

Tom Spitale (Autor) · Mary Abbazia (Autor) · Wiley · Tapa Dura

Libro Físico

$ 510.16

$ 850.27

Ahorras: $ 340.11

40% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "The Accidental Marketer: Power Tools For People Who Find Themselves In Marketing Roles (en Inglés)"

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.