Name: The 360° Corporation: From Stakeholder Trade-Offs to Transformation (en Inglés)
SKU: 52055168
Price: 653.00 MXN
Availability: InStock
Author: Sarah Kaplan
ISBN: 9781503607972

portada The 360° Corporation: From Stakeholder Trade-Offs to Transformation (en Inglés)

The 360° Corporation: From Stakeholder Trade-Offs to Transformation (en Inglés)

Formato

Libro Físico

Editorial

Stanford Business Books

Autor

Sarah Kaplan

Año

2019

Idioma

Inglés

N° páginas

232

Encuadernación

Tapa Dura

ISBN13

9781503607972

N° edición

Categorías

Ética empresarial y responsabilidad social

The 360° Corporation: From Stakeholder Trade-Offs to Transformation (en Inglés)

Sarah Kaplan (Autor) · Stanford Business Books · Tapa Dura

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Reseña del libro "The 360° Corporation: From Stakeholder Trade-Offs to Transformation (en Inglés)"

Companies are increasingly facing intense pressures to address stakeholder demands from every direction: consumers want socially responsible products; employees want meaningful work; investors now screen on environmental, social, and governance criteria; "clicktivists" create social media storms over company missteps. CEOs now realize that their companies must be social as well as commercial actors, but stakeholder pressures often create trade-offs with demands to deliver financial performance to shareholders. How can companies respond while avoiding simple "greenwashing" or "pinkwashing"? This book lays out a roadmap for organizational leaders who have hit the limits of the supposed win-win of shared value to explore how companies can cope with real trade-offs, innovating around them or even thriving within them. Suggesting that the shared-value mindset may actually get in the way of progress, bestselling author Sarah Kaplan shows in The 360° Corporation how trade-offs, rather than being confusing or problematic, can actually be the source of organizational resilience and transformation.