Name: Strategy Journeys: A Guide to Effective Strategic Planning (en Inglés)
Price: 2280.85 MXN
Availability: InStock
Author: Booth, David
ISBN: 9781409465591

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portada Strategy Journeys: A Guide to Effective Strategic Planning (en Inglés)

Formato

Libro Físico

Autor

David Booth

Editorial

Routledge

Idioma

Inglés

N° páginas

134

Encuadernación

Tapa Dura

ISBN13

9781409465591

Categorías

Estrategia empresarial

Strategy Journeys: A Guide to Effective Strategic Planning (en Inglés)

David Booth (Autor) · Routledge · Tapa Dura

Libro Físico

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Reseña del libro "Strategy Journeys: A Guide to Effective Strategic Planning (en Inglés)"

Strategy Journeys starts from the premise that strategic planning suffers from a bad press: it can be seen as complex, technical, remote from the day-to-day reality of an organisation, undertaken by an elite specialist executive group, producing threatening changes whose rationale is barely understood - or, perhaps worse still, having no worthwhile impact at all.For many senior executives, strategic planning is too daunting a task, which is why they often seek help from those with the expertise to guide the process: they have a severe lack of confidence in their own ability to design, plan and implement such an important and major project.Yet organisations have never had greater need for a flexible, resilient and engaging approach to strategic planning than now. How do those leading an organisation know where to start, what approach to take and how to go about the process of strategic planning? David Booth aims to help them by demystifying the concept and propounding a 'first principles' approach to developing a strategic plan within the context of the individual organisation and with the flexibility to adapt the process to focus on what really matters. He suggests the key questions that should be asked when considering embarking on a strategic planning 'journey' to help design and guide the process.