Name: Strategy implementation in SMEs through the application of a BSC. How small and medium-sized enterprises can implement their corporate strategy and how the balanced scorecard can support them in this process (en Inglés)
SKU: 65461352
Price: 849.25 MXN
Availability: InStock
Author: Markus Lueger
ISBN: 9786200761651

portada Strategy implementation in SMEs through the application of a BSC. How small and medium-sized enterprises can implement their corporate strategy and how the balanced scorecard can support them in this process (en Inglés)

Strategy implementation in SMEs through the application of a BSC. How small and medium-sized enterprises can implement their corporate strategy and how the balanced scorecard can support them in this process (en Inglés)

Formato

Libro Físico

Editorial

Our Knowledge Publishing

Autor

Markus Lueger

Año

2025

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22x15 cm

ISBN13

9786200761651

Strategy implementation in SMEs through the application of a BSC. How small and medium-sized enterprises can implement their corporate strategy and how the balanced scorecard can support them in this process (en Inglés)

Markus Lueger (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Strategy implementation in SMEs through the application of a BSC. How small and medium-sized enterprises can implement their corporate strategy and how the balanced scorecard can support them in this process (en Inglés)"

SMEs in particular are able to respond more quickly than large companies to environmental influences, internal/external changes and much more. This makes SMEs fast-acting and flexible companies. However, when it comes to strategy implementation, SMEs lag behind many large companies. Without a defined strategy and the measures required to implement it, a strategic plan is difficult to put into practice. This book examines the balanced scorecard method in relation to corporate strategy implementation, focusing on small and medium-sized enterprises. Based on a literature review covering the fundamentals of strategic and operational management and the structure and integration of a BSC, including key performance indicators, the current situation in SMEs with regard to corporate strategy and its implementation is recorded and analysed. The information obtained clearly showed that SMEs do have a strategy, but that they pursue it using a wide variety of methods, some of which are incorrect. This is where this book comes in, making the BSC method tangible for SMEs and supporting them in implementing their strategy.