Name: Strategic Planning and Management for the New Millennium (en Inglés)
SKU: 57942439
Price: 760.38 MXN
Availability: InStock
Author: Migliore, R. Henry
ISBN: 9780578210209

portada Strategic Planning and Management for the New Millennium (en Inglés)

Strategic Planning and Management for the New Millennium (en Inglés)

Formato

Libro Físico

Autor

R. Henry Migliore

Editorial

Managing for Success

Idioma

Inglés

N° páginas

474

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x2.4 cm

Peso

0.63 kg.

ISBN13

9780578210209

Categorías

Estrategia empresarial

Strategic Planning and Management for the New Millennium (en Inglés)

R. Henry Migliore (Autor) · Managing for Success · Tapa Blanda

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Reseña del libro "Strategic Planning and Management for the New Millennium (en Inglés)"

Strategic Planning needs no introduction, of course, to today's alert executive. But this practical reference reveals for the first time how it can serve as a totally reliable planning tool you can apply at once in your organization to meet both current and long-range growth objectives. The whole planning process is set forth for you here. Simply provide the specific inputs requested in the early chapters - and you have the first draft of your strategic long-range plan. The next group of chapters show you how to develop the functional plans in all five key areas of your organization: marketing, production, finance, capital budget, and human resources. Then you are shown how to manage the plan strategically, evaluate efficiency up and down the organization, oversee the appraisal and reward process, even see how the current corporate culture may affect growth potential of your operations (and how to take remedial action, if necessary). In-depth case studies illustrate how important concepts are applied in actual practice.