Name: Strategic Management in the Aviation Industry (en Inglés)
SKU: 55585507
Price: 1453.13 MXN
Availability: InStock
Author: Herbert Baum; Stefan Auerbach
ISBN: 9781138259201

portada Strategic Management in the Aviation Industry (en Inglés)

Strategic Management in the Aviation Industry (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Herbert Baum; Stefan Auerbach

Idioma

Inglés

N° páginas

688

Encuadernación

Tapa Blanda

ISBN13

9781138259201

N° edición

Strategic Management in the Aviation Industry (en Inglés)

Herbert Baum; Stefan Auerbach (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Strategic Management in the Aviation Industry (en Inglés)"

This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry. Experts from aviation practice and management, in addition to acknowledged scholars, contribute to this volume and combine academic expertise with economic and business perspectives in an unprecedented way for the aviation field. The focus is not restricted to passenger airlines. The five parts of the book additionally include chapters on alliance management and formation, strategic issues for air freight carriers and airport companies, as well as impacts the airline industry exerts on its environment. The book combines both concepts and results from recent academic research with applications and case studies from major industry players. Readership includes academics, students on advanced aviation courses, senior aviation professionals in airline, airport and supplier companies, international organizations and governmental agencies.