Name: Strategic Management Communication (Leading Innovative Organizations) (en Inglés)
SKU: 62317922
Price: 353.65 MXN
Availability: InStock
Author: Jonathan H. Westover Ph.D.
ISBN: 9780692325209

portada Strategic Management Communication (Leading Innovative Organizations) (en Inglés)

Strategic Management Communication (Leading Innovative Organizations) (en Inglés)

Formato

Libro Físico

Editorial

Hci Press

Autor

Jonathan H. Westover Ph.D.

Idioma

Inglés

N° páginas

344

Encuadernación

Tapa Blanda

ISBN13

9780692325209

Strategic Management Communication (Leading Innovative Organizations) (en Inglés)

Jonathan H. Westover Ph.d. (Autor) · Hci Press · Tapa Blanda

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Reseña del libro "Strategic Management Communication (Leading Innovative Organizations) (en Inglés)"

Strategic Management Communication is a text that provides a comprehensive introduction to a broad range of Management Communication topics and explores the wide sweeping impacts for the modern firm, presenting a wide range of cross-disciplinary research and business cases in an organized, clear, and accessible manner. Additionally, Strategic Management Communication provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve student, professor, and organizational leader. Finally, unlike other Management Communication texts, this book has a strong strategic management, coupled with a focus on international management. It will be informative to management academics and instructors, while also instructing organizational leaders of all types seeking to understand proven practices and methods to drive firm effectiveness in an increasingly competitive global economy. This text was compiled, edited, and adapted from multiple open source textbooks and created under a Creative Commons License without attribution as requested by the work's original creator or licensee. For a free copy of the e-text, please visit HCIPress.org.