Name: Stakeholder Power: A Winning Plan for Building Stakeholder Commitment and Driving Corporate Growth (en Inglés)
SKU: 18782727
Price: 421.11 MXN
Availability: InStock
Author: Steven Walker
ISBN: 9780738206837

portada Stakeholder Power: A Winning Plan for Building Stakeholder Commitment and Driving Corporate Growth (en Inglés)

Stakeholder Power: A Winning Plan for Building Stakeholder Commitment and Driving Corporate Growth (en Inglés)

Formato

Libro Físico

Editorial

Basic Books

Autor

Steven Walker

Año

2002

Idioma

Inglés

N° páginas

272

Encuadernación

Tapa Blanda

ISBN

0738206830

ISBN13

9780738206837

N° edición

Categorías

Empresa y gestión

Stakeholder Power: A Winning Plan for Building Stakeholder Commitment and Driving Corporate Growth (en Inglés)

Steven Walker (Autor) · Basic Books · Tapa Blanda

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Reseña del libro "Stakeholder Power: A Winning Plan for Building Stakeholder Commitment and Driving Corporate Growth (en Inglés)"

In today's business environment, the most important weapon in any company's arsenal is not its products or services but its relationships with customers, employees, suppliers, investors, and the communities it serves. Balancing conflicting agendas while creating value for all the stakeholders is an enormous challenge, but one that pays off in the long run as the company builds commitment, both inside and outside the firm, to everything the company provides and stands for. Drawing from their firm's sixty-year history as a pioneer in corporate reputation, consumer psychology, and market research, the authors present a practical model for hard-wiring stakeholder management into strategy and reaping the rewards, through continuous innovation and profitable growth.