Name: Social eCommerce: Increasing Sales and Extending Brand Reach (en Inglés)
SKU: 48708121
Price: 765.67 MXN
Availability: InStock
Author: Spencer, Stephan ; Harding, Jimmy ; Sheahan, Jennifer
ISBN: 9781449366360

Formato

Libro Físico

Autor

Editorial

Idioma

Inglés

Encuadernación

Tapa Blanda

Dimensiones

23.6x17.6x1.1 cm

Peso

0.52 kg.

ISBN13

9781449366360

Categorías

Comercio electrónico: aspectos empresariales
Mercadeo en línea («online marketing»)
Medios sociales/redes sociales

Social eCommerce: Increasing Sales and Extending Brand Reach (en Inglés)

Stephan Spencer (Autor) · Jimmy Harding (Autor) · Jennifer Sheahan (Autor) · O'Reilly Media · Tapa Blanda

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Reseña del libro "Social eCommerce: Increasing Sales and Extending Brand Reach (en Inglés)"

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how.If mismanaged, social media can create more noise than signal. It can be a time and energy suck--for you and your audience. Or worse still, it can become an echo chamber for negative PR.If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.Strategize and optimize your social presence in ways you didn't know were possibleDrive more clicks and sales with better-performing Facebook adsDevelop remarkable content with viral potentialManage your online reputation, instead of letting it manage youIntegrate social media into your SEO strategy, and vice versaLeverage online influencers to promote your brand, and become an influencer yourself