Name: Services Marketing: Integrating Customer Focus Across the Firm (en Inglés)
SKU: 48609051
Price: 4860.16 MXN
Availability: InStock
Author: Zeithaml, Valarie a. ; Bitner, Mary Jo ; Gremler, Dwayne D.
ISBN: 9780078112102

portada Services Marketing: Integrating Customer Focus Across the Firm (en Inglés)

Services Marketing: Integrating Customer Focus Across the Firm (en Inglés)

Formato

Libro Físico

Autor

Valarie a. Zeithaml

Mary Jo Bitner

Dwayne D. Gremler

Editorial

McGraw-Hill Companies

Idioma

Inglés

N° páginas

544

Encuadernación

Tapa Dura

Dimensiones

25.7x21.1x2.5 cm

Peso

1.18 kg.

ISBN13

9780078112102

N° edición

0007

Categorías

Ventas y marketing

Services Marketing: Integrating Customer Focus Across the Firm (en Inglés)

Valarie a. Zeithaml (Autor) · Mary Jo Bitner (Autor) · Dwayne D. Gremler (Autor) · McGraw-Hill Companies · Tapa Dura

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Reseña del libro "Services Marketing: Integrating Customer Focus Across the Firm (en Inglés)"

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information.