Name: Selling Science: How to Use Business Skills to Win Support for Scientific Research (en Inglés)
SKU: 59652663
Price: 495.08 MXN
Availability: InStock
Author: Judge, Steven ; Lucas, Richard
ISBN: 9781786347800

portada Selling Science: How to Use Business Skills to Win Support for Scientific Research (en Inglés)

Selling Science: How to Use Business Skills to Win Support for Scientific Research (en Inglés)

Formato

Libro Físico

Autor

Richard Lucas

Steven Judge

Editorial

World Scientific Publishing Europe Ltd

Idioma

Inglés

N° páginas

116

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.6 cm

Peso

0.16 kg.

ISBN13

9781786347800

Categorías

Investigación de mercado
Ciencia: cuestiones generales

Selling Science: How to Use Business Skills to Win Support for Scientific Research (en Inglés)

Richard Lucas (Autor) · Steven Judge (Autor) · World Scientific Publishing Europe Ltd · Tapa Blanda

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Reseña del libro "Selling Science: How to Use Business Skills to Win Support for Scientific Research (en Inglés)"

'This text serves as an educational tool merging good marketing practices with the promotion of STEM subjects and research. The book is applicable to global environments. A useful resource for aspiring and practicing researchers.'CHOICEApplying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists.The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'. Starting with gathering background information (in much the same way as preparing the introduction to a scientific paper), the book describes methods to analyse the data and to implement a communication plan.The book is a valuable resource for research scientists from any discipline, and for team leaders wanting to involve members of their team in developing their organization's strategy.