Name: Science x Marketing (en Inglés)
SKU: 64400781
Price: 515.03 MXN
Availability: InStock
Author: Sheeva Azma
ISBN: 9780578887388

Formato

Libro Físico

Editorial

Fancy Comma, Llc

Autor

Sheeva Azma

Idioma

Inglés

N° páginas

269

Encuadernación

Tapa Blanda

ISBN13

9780578887388

Science x Marketing (en Inglés)

Sheeva Azma (Autor) · Fancy Comma, Llc · Tapa Blanda

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Reseña del libro "Science x Marketing (en Inglés)"

Sheeva Azma wears many hats: she's a scientist, journalist, educator, policy professional, storyteller, and marketer. She's also founder of the science communications company Fancy Comma, LLC. Sheeva wrote SCIENCE X MARKETING for those who are curious about the impact that science can have outside of the lab. Sheeva discusses the space between science and marketing, and the many ways in which her life's work exists at the intersection of these two spheres, and expands into related spheres, such as policy. As a science communicator, Sheeva loves the space she inhabits at the intersection of science and marketing -- hence the title for this book. In SCIENCE X MARKETING, Sheeva details her experiences at the intersection of these two differing spheres. The purpose of this book is to provide insight into the overlap between science and marketing and make the case that scientists require strong communications skills, including in marketing, public relations, and related spheres such as policy, to tackle the world's many scientific challenges.